Mixer: Social media measurement and evaluation tools

Venue: Sun CIC, London

Date: Friday February 5, 2 pm- 6 pm

Click the link below to sign up for this session.
http://www.meetup.com/thupr2010/calendar/12310584

Format: __http://www.wavespr.com/thupr/thupr2-social-media-measurementmonitoring-tools/__

Event is free thanks to Sun Start Up Essentials' generous donation of space and teas/coffees through afternoon. (Please note slightly different format)

*stop press*
On request, 'conversation tables being run in parallel

Interesting article flagged up by Andrew Gerrard: http://www.emarketer.com/Article.aspx?R=1007286

And another on Social Media Week NY: http://www.webmetricsguru.com/archives/2010/01/comparing-social-media-monitoring-platforms-on-sentiment-analysis-about-social-media-week-nyc-10/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+WebMetricsGuru+(WebMetricsGuru)

Who's it for
Anyone with a genuine interest in monitoring/evaluating their social media engagement
Please note that this is JUST about the tools and what they do, and a chance for conversations - no case studies or glossy Powerpoint presentations.

Suppliers confirmed as attending
Asomo
Brandwatch
Brandseye -Quirk Marketing
Cision
Google Analytics/Urchin (ivantage)
ImpactWatch
Meltwater Buzz (provisional)
Netvibes
Radian 6
Social Media Metrics Tool (PR Newswire)
Social Radar
Vexed Digital
Visible Technologies
Vocus
Waggener Edstrom’s twendz
White Vector

Providing demos via third party:
Raven
Buzzstream
Social Mention

Invited Suppliers - Response Awaited
Please feel free to add any who should be on this list.
Alterian SM2 (now own Techrigy)
(Edelman)
Filtrbox
HubSpot - Social Media Monitoring is one of several capabilities provided
IceRocket
Jodange
Kissmetrics
Sysomos
Tattler
Trendrr
Viral Heat
YackSocial

Notes
Raven will also sponsor an event at later date when able to be in UK
Thin Martian not now presenting: developing various tools for formal launch later in the year

Planning a second event later in the year as event has waiting list for tickets

*stop press - the challenge: http://www.wavespr.com/2010/01/social-media-measurement-challenge/ *



TABLE TALKS
Sideroom 'conversation' tables currently being scheduled.
More shortly, but please contact claire at wavespr dotcom if you have an idea.
Being hosted by industry professionals including Benjamin Ellis (Redcatco) and Gemma Went

Other useful stuff:
- measurementcamp (thanks to Rob Shepherd, Press Dispensary)

http://measurementcamp.wikidot.com/
Worth a look!

Free Social Media Monitoring Book by Murray Newlands

- Social Media Bootcamp
Bigger than just looking at the tools - pricey at £195, but glossy and looks well organised.

http://www.monitoring-bootcamp.com/

- List of shared, free resources from Ben Mason
http://www.delicious.com/benjiwun

If you're in the US, a colleague flagged this up for me:
http://www.prnewsonline.com/conferences/MeasurementConference2010.html

Questions attendees would like addressed
Pricing?
What exactly is being measured?
Cutting through the noise....